Integrated marketing professional with experience leading regional campaigns, large-scale events, digital growth initiatives, and audience acquisition strategies across multiple industries.
I'm a marketing professional specialising in integrated campaigns, field marketing, event marketing, and audience growth.
Over the years, I've led campaigns across ESG, recruitment, property, technology, and professional services industries—managing everything from strategy and messaging to digital campaigns, events, website development, stakeholder engagement, and performance reporting.
What excites me most is building marketing ecosystems that connect audiences, communities, and brands through meaningful experiences.
Campaign strategy, positioning, messaging frameworks, GTM planning, audience segmentation, and integrated marketing execution.
Large-scale conferences, exhibitions, awards programmes, community activations, on-ground experiences, and audience acquisition campaigns.
Paid media planning, EDM campaigns, website optimisation, social media strategy, lead generation, and performance reporting.
Building scalable marketing platforms, stakeholder communities, content ecosystems, and regional engagement initiatives.
Every campaign starts with understanding what motivates the audience and what action we want them to take.
Develop messaging frameworks that balance knowledge, engagement, trust, and aspiration.
Ensure every touchpoint—from digital ads and websites to events and social content—works together.
Track performance, identify insights, and refine future campaigns based on data.
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Regional ESG ecosystem spanning Malaysia, Indonesia and the Philippines.
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Regional ESG conference attracting senior sustainability leaders.
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Recognition platform celebrating ESG leadership and impact.
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Property marketing campaigns, exhibitions and industry awards.
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Nationwide recruitment marketing and audience acquisition campaign.
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Building a regional ESG ecosystem across ASEAN through media, events, digital platforms, and community engagement.
A-EPIC is a regional ESG initiative uniting three leading media groups across Malaysia, Indonesia, and the Philippines to drive sustainability conversations through education, engagement, and community-building.
I led the integrated marketing, website revamp, content direction, and regional campaign coordination for A-EPIC — transforming the platform from a single-page site into a multi-page ESG ecosystem while managing cross-country communications, digital campaigns, EDMs, social media, and branded ESG initiatives.
https://www.graceandgrow.co/VP0F6C
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